GoGorilla, formerly known as FrontPage Digital, decided to rebrand due to the growing demand for their marketing services. To better serve small, medium, and enterprise businesses across various industries, GoGorilla restructured its services and developed flexible plans tailored to the digital marketing needs of each client.
Additionally, the company introduced a new service called GoGorilla Reseller, a white-label solution that enables partnerships with other agencies
Gogorilla's mission is to grow the business based on a simple principle: when you win, we win. By combining proprietary technology, exceptional talent, and performance-based incentives, the company is determined to revolutionize the digital marketing space by creating a dynamic partnership where everyone wins.
The website's goal is to effectively communicate the subscription plans to potential leads, offering solutions that drive results and address their marketing challenges.
The research team studied the previous clients, potential leads, researched the competitors, and came up with the data to effectively restructure the company's subscription plans. The primary user groups identified through research were SMBs and Enterprise clients.
Client A is the managing director of a large company who wants to A/B test a campaign of their new products and wants to work with an agency because the in-house marketing team is already too busy running the campaigns for their old product lines.
Client B is the owner of a startup looking to launch a digital marketing campaign to promote her new SaaS product. However, her current resources limit her ability to hire an in-house marketing team.
Client C is a marketing agency based in Canada that needs assistance with the seasonal influx of marketing demands, as she is already occupied with existing clients.
To future-proof the website design, I led the creation of a design system by developing variables and tokens for styles, components, and pages in Figma. This approach resulted in smoother collaboration among the design teams.
Due to budget and time constraints, our team eventually spearheaded the website development using Framer. The real challenge that we faced was to make the pricing plan pages responsive.
After sheer hard work, teamwork, blood, sweat, tears, and moments of frustration, the website was finally launched, setting out to innovate the marketing industry. The tagline boldly declares: 'Fight us, or Join us.'
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